COMMUNICATION:
The Key to Executing the Complex Sale


This reality has driven previous efforts to help sales people improve productivity: training, CRM systems, websites and content management, just to name a few.

These efforts provide information to sales professionals, but they don’t address the need for more effective and impactful communications that capture the attention of prospects and hold their interest throughout the sales cycle.

Technology and culture have fundamentally changed the way executives wish to receive information, examine their needs and evaluate solutions. Sales people must align their communication methods with these expectations.

We believe this means better use of a technology with which you are familiar, but may not be utilizing well: multimedia. With the right approach, sales people can access a library of pre-produced multimedia communication modules to tailor and personalize custom shows, right at the point of business!

Consider multimedia’s ability to:

bullet
Capture attention with dynamic, impactful messages
bullet
Ensure consistent message delivery
bullet
Explain complex issues accurately and efficiently
bullet
Deliver high return on investment
   
   

squareClick here to listen to a sales team's story of their communications challenges



 
Get Your PowerPoint
Under Control
 
divider
It's not "just PowerPoint®" anymore! It's a key vehicle through which your communications are delivered. Learn how to tap into PowerPoint for new opportunities to be exploited!
 

squareLearn more

 
 
 

Avitage to Sponsor
Sales 2.0 Conference

divider

Conference to address new opportunities and challenges of selling in a 2.0 world.

October 29 & 30, 2007
San Francisco, CA

 
squareLearn more
 
 
 
Introducing the
Sales VPI Blog
divider
Jim Burns provides a Veritable Plethora of Information in his blog discussing communications for sales and marketing professionals.
 

squareCheck out Jim's blog

 
 
 
 
Contact Us
 
  divider  
  GIRL  
     
  squareinfo@avitage.com  
     
 
             
bottom
bottom


Email Admin Center
From time to time, Avitage sends out emails with valuable information that assists sales and marketing executives in developing breakthrough approaches to communicating with prospects and customers. If you choose to no longer receive our periodic mailings, you may unsubscribe by clicking here.

Ensure delivery of this newsletter to your inbox and enable images to load in future mailings by adding marketing@avitage.com to your email address book or safe-senders list.

About Avitage
Avitage is a business communications services company. We help companies execute a complex sales process through innovative communications. Innovative communications involves a process that helps sales people create value through the conversations they conduct with customers. This creates a competitive advantage that increases win rates, reduces sales cycles, increases selling time – all while lowering selling costs. To do this, we help sales people:

  • Prepare for conversations with the different stakeholders who are part of a complex sale;
  • Engage customers with consultative conversations, compelling sales aids and more efficient expert sales support; and
  • Deliver messages using customized multimedia communications that capture attention and convey complex, important messages with impact.

We are unique in the way we bring a new process for creating, managing, deploying and delivering multimedia communication programs; in our specialized communications management system and in our focused production services. All are aligned to deliver quality results, quickly, with an exponential return on investment. Learn more at www.avitage.com.

Avitage, Inc.
1432 Main Street
Waltham, MA 02451
781.522.8000

© Copyright 2007 Avitage. All Rights Reserved.
® PowerPoint is a registered trademark of Microsoft Corporation.