Avitage iNgage
B2B marketing and selling organizations are in dire need of a well defined, coordinated and executed program to drive profitable revenue growth.
The current approach of periodic, "random acts" are not delivering desired outcomes. A lack of strategy, process, resources, collaboration and/or systems are further symptoms of the lack or a program approach to driving revenue.
The Avitage iNgage marketing and sales communication program drives profitable revenue with a defined process to:
- generate inquiries;
- nurture leads to sales ready opportunities;
- publish content that supports new marketing, sales and customer requirements, and
- support sales with innovative methods to engage customers and create value through the entire buying process.
Our innovative "publishing process" for creating content leverages new media, web and mobile delivery methods.
A program delivers consistent, measurable and ever-improving results that are lacking with a random acts approach.
Specific services of the iNgage program are:
Program Management
- Define requirements for lead generation, lead nurturing, knowledge transfer and
customer engagement
- Design the program
- Establish processes, procedures and policies
- Set up systems and technologies
- Define resource levels and workflow process
- Measure and report
- Make improvements
Systems
Content-Production Services
Delivery Support
- Campaign execution
- Webinar support
- Help sales deliver tailored communication programs to customers and prospects
To learn more about this service, including examples, case studies, service descriptions
and videos please view our Resource Center.
(one time registration provides access to all content).
Go to Resource Center  |
Avitage Community:
    
Communications Ecosystem
View Vignette
Outsourced Lead Management Services
View More Info
Top 5 Benefits of Outsourcing Marketing Services Discussion
View Vignette
| 
