http://www.avitage.com/company_naa.asp Company: News en-us http://www.avitage.com/images/logo.gif http://www.avitage.com/ 149 54 http://www.avitage.com/company_naa_apr10_CreateLikeaPublisher.asp - Avitage demonstrates how B2B marketing and sales organizations can take webinars to the next level and fuel content marketing, demand generation, lead management and sales support programs. April 6, 2010: As a model for B2B marketing and sales organizations, Avitage (www.avitage.com) applied its "Create Like a Publisher" principles and methods to build an extensive content marketing program leveraging its “Feed the Content Beast” webinar with content strategist and author Ardath Albee. This practice takes webinars entirely to the next level – utilizing webinar content to fuel content marketing, demand generation, lead management, and sales support programs. Jim Burns, CEO of Avitage, explains the opportunity, “Rather than viewing a webinar as a one-time point event, we view webinars for both ourselves and our customers as opportunities to create, manage and deliver relevant and effective content to drive lead management and nurturing programs. To fulfill lead and revenue objectives, today’s B2B organizations need to produce a wider variety of content, more quickly, across the range of digital media – and implementing what we call ‘the modern webinar’ is a highly cost effective way to do this.” http://content.avitage.com/AMA-Archive-012010.html - Content Marketing Strategy for B2B Lead Generation, Lead Management, and Sales Enablement Programs January 21, 2010: Content Strategist Ardath Albee provided her expert insights into the how’s and why’s of content marketing strategy in an American Marketing Association webinar yesterday. The webinar, entitled “Feed the Content Beast: A practical, affordable approach to create the content that supports your lead management and sales enablement initiatives,” was sponsored by Avitage, (www.avitage.com), a provider of B2B communications services that implement lead generation, lead management, marketing automation and sales enablement programs. - Content Marketing Strategy for B2B Lead Generation, Lead Management, and Sales Enablement Programs