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Channels

Organizations that desire to increase their contribution to revenue from channel sales face the challenge that internal support methods don’t work as effectively supporting channel partners.

While partner organizations want leads, many would like to generate their own leads and would value turnkey marketing support programs to help them do this.

Partner sales reps want to receive training as short, relevant on-demand aides, rather than formal training programs.

Sales support using a traditional "four-legged-call approach" is costly, inefficient and, often, simply not possible, especially with the realities of downsized resource levels.

Following the adage, "he who makes it easiest to sell wins," the Avitage iNgage program simplifies access to and use of intuitively organized "collections" of relevant training, marketing
and sales content for efficient channel support.

Channel Readiness

In addition, Avitage iNgage enables channel partners to create, manage and deliver messages by integrating vendor content with their own. The economies and efficiencies that partners receive are a significant "value add" in support of selling their efforts.

With iNgage, partners realize greater productivity and support and, therefore, higher revenues. Vendors gain higher enrollment at the partner organization and rep levels. They realize greater support efficiencies, higher deal visibility and more opportunities to impact marketing and sales outcomes.

For a discussion about how the Avitage iNgage program might benefit your channel program, please contact us.

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