Company: Management Team 

James Burns
President and CEO

Jim founded Avitage in June of 1994 to fulfill on the opportunities for multimedia in marketing and sales communications. The company strategy and execution are his overall responsibility, with a primary focus on marketing programs and customer engagement.

The idea for the company’s software-enabled-services business model was seeded during five years as an Account and District Manager for ADP. The publishing methodologies employed by the company were the byproduct of four years with the electronic publishing division of Ziff Davis. The vision for the potential of multimedia in marketing and sales communications began during five years with Visage, an early company in the world of interactive videodisc.

Jim is a graduate of the College of the Holy Cross and has a Masters in Business Administration from Babson College.

Marc McNamara
VP of Programs and Services

Marc McNamara joined Avitage in May of 1997 and has been instrumental in developing the overall strategy and direction the company has taken over the last 15 years. Currently assuming the position of Senior Vice President of Business Development, Marc continues to assist with the development of ongoing business strategy as well as oversight of product development and professional services delivery.

Previously having held senior positions with both Convergent Media Systems of Atlanta and Liberty Mutual Group of Boston, Marc’s background includes more than 25 years of multimedia technology management experience. He holds a wealth of knowledge with direct experience in product and process design, technology assessment and integration, as well as organizational-leadership skills.

Marc received his MBA from The Whittemore School at UNH and graduated with a Bachelor of Arts degree in Communications from Boston College in Chestnut Hill, MA.

Dr. Michael Finch
Chief Software Developer

As Chief Software Developer, Dr. Michael Finch has managed the Avitage software offering from the beginning. He is responsible for its overall architecture and implementation. Dr. Finch obtained a doctorate for original research in Mathematics and Theoretical Physics from Sussex University in England.

He worked on early computer systems while trading on the Chicago and New York Commodity Exchanges. For more than 15 years, Dr. Finch has designed, developed and deployed media-management applications.