Company: News
 The Modern Webinar – Avitage employs “Create Like a Publisher” Practices to Transform a Webinar into an Extensive Content Marketing Program
- Avitage demonstrates how B2B marketing and sales organizations can take webinars to the next level and fuel content marketing, demand generation, lead management and sales support programs
Waltham, MA - April 6, 2010: As a model for B2B marketing and sales organizations, Avitage (www.avitage.com) applied its “Create Like a Publisher” principles and methods to build an extensive content marketing program leveraging its “Feed the Content Beast” webinar with content strategist and author Ardath Albee. This practice takes webinars entirely to the next level – utilizing webinar content to fuel content marketing, demand generation, lead management, and sales support programs.
Jim Burns, CEO of Avitage, explains the opportunity, “Rather than viewing a webinar as a one-time point event, we view webinars for both ourselves and our customers as opportunities to create, manage and deliver relevant and effective content to drive lead management and nurturing programs. To fulfill lead and revenue objectives, today’s B2B organizations need to produce a wider variety of content, more quickly, across the range of digital media – and implementing what we call ‘the modern webinar’ is a highly cost effective way to do this.”
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Avitage sponsors American Marketing Association webinar with Content Strategist Ardath Albee on the Why and How of B2B Content Marketing
- Content Marketing Strategy for B2B Lead Generation, Lead Management, and Sales Enablement Programs
Waltham, MA (PRWeb) January 21, 2010: Content Strategist Ardath Albee provided her expert insights into the how’s and why’s of content marketing strategy in an American Marketing Association webinar yesterday. The webinar, entitled “Feed the Content Beast: A practical, affordable approach to create the content that supports your lead management and sales enablement initiatives,” was sponsored by Avitage, (www.avitage.com), a provider of B2B communications services that implement lead generation, lead management, marketing automation and sales enablement programs.
View the chapter-indexed webinar on demand.
Access the Avitage Content Strategy and Execution Microsite for supporting content from Avitage, Ardath Albee and other thought leaders.
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Avitage and LeadLife Solutions Partner to Offer an Integrated Solution for Marketing Automation
- The Two Companies Will Present a Webinar Discussing How to Build and Deliver Content that Fulfills the Promise of Marketing Automation at Upcoming Virtual Event
Waltham, MA (PRWeb) June 20, 2009: Avitage, (www.avitage.com), a marketing-automation and sales-enablement company, and LeadLife Solutions, (www.leadlife.com), a marketing automation software company, announced today the integration of their systems and Avitage services, to provide a comprehensive demand-management solution for companies of all sizes.
View our multimedia vignette on YouTube.
The solution integrates the LeadLife marketing-automation system with Avitage Collections, a streaming and multimedia content management and delivery system. With Avitage methodologies and services to create content, customers receive a unique and tightly integrated solution to create, manage and automatically deliver highly tailored content based upon buyer profiles, interests, stages of the buying process and other factors. (continued)
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Avitage Announces Sponsorship of the BtoB Magazine Demand-Generation Virtual Event
- Avitage to Present Webcast: Resolving the Content Rubik’s Cube: How to Build and Deliver Content that Fulfills the Promise of Marketing Automation
Waltham, MA (PRWeb) June 6, 2009: Avitage, (www.avitage.com), a marketing-automation and sales-enablement company, announced today its co-sponsorship of the June 23, 2009 BtoB magazine virtual event: Demand Generation in the Digital Age. Additional co-sponsors include ON24, Bulldog Solutions, Eloqua, Experian, The Kern Organization and Silverpop Engage B2B.
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“Consistent with our recently announced Avitage iNgage service, we will be speaking about the content challenges associated with realizing the full promise of marketing automation,” commented Jim Burns, CEO of Avitage. “It’s through content that buyers, today, start their interactions with vendors. Automation improves the ability for vendors to discover buyers, be discovered and develop a ‘nurturing’ relationship throughout the buying process. But, relevant content is the key to optimizing the full potential. That's where we can help.” (continued)
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Avitage iNgage Enables Organizations to Create and Deliver Communications Aligned to and in Support of Customer Buying Cycles
- Leverage Tailored, Relevant Content and Multimedia to Nurture Leads and Motivate Them to Take Action
Waltham, MA (PRWeb) May 15, 2009: Avitage, (www.avitage.com), a marketing-automation and sales-enablement company today announced the introduction of its new program, Avitage iNgage.
An integrated marketing-automation and sales-enablement program, Avitage iNgage provides the strategy, resources and systems to create, manage and deliver communications that are aligned to and in support of an organization’s customer buying process.
"For more than a decade, marketing thought leaders have encouraged business-to-business (B2B) marketing professionals to build and deliver content tailored to buyer roles, interests, buying stage and more," explained Jim Burns, CEO of Avitage. "Most don't do this. It's a daunting challenge. The Avitage iNgage program is a set of services that resolves this marketing-automation dilemma. The dilemma is that marketing-automation systems are dependent on compelling, relevant content to attract buyers. Without this content, the value of these systems is significantly diminished." (continued)
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Avitage Introduces an Innovation in Marketing and Sales Enablement in Partnership with ON24
- A Virtual ShowRoom Where Prospects, Marketing and Sales Engage and Collaborate 24x7x365
Waltham, MA (PRWeb) January 24, 2009: Avitage, (www.avitage.com), a marketing and sales enablement company, announced today the launch of the Avitage Virtual ShowRoom, an extension of their web-assisted-selling services. Available 24x7x365, this web microsite is supported by a set of services that improves lead generation and nurturing, customer education and real-time sales engagement.
"Most virtual-conference platforms deliver single- and multi-day online events," observed Marc McNamara, vice president of programs and services at Avitage. "We've integrated our rich-media technology and services with the ON24 Virtual Show platform to deliver a powerful web 2.0 solution for real-time communications for ShowRoom visitors and participants. Now, companies can acquire a single 'ShowRoom' that is deployed as a permanent marketing and selling environment as an extension to company websites, webinar programs and live events." (continued)
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Webinar Company Conducts Webinar to Recruit Webinar Professionals
- Comprehensive Webinar Solutions and Services Drive Need for Sales and Support Professionals
Waltham, MA (PRWeb) December 23, 2008: Avitage, (www.avitage.com), a marketing and sales enablement company, announced today it will conduct two recruiting webinars on Wednesday, January 7, 2009 to recruit sales and support professionals for its webinar and Virtual ShowRoom Microsite services business.
"For 10 years, Avitage has provided webinar-support services to companies and organizations of all sizes," commented Marc McNamara, vice president of programs and services. "With the recent introduction of our Virtual ShowRoom Microsite and complementary services, we are uniquely positioned to offer a single source of top-quality multimedia communications for marketing, training and customer engagements. (continued)
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Avitage Introduces Citrix GoToWebinar Archive Service to Improve Webinar Experience and Value
- New Archive Service Provides Intuitive Interface to Engage Viewers and Improve Use of Webinar Archives
Waltham, MA (PRWeb) November 28, 2008: Avitage, www.avitage.com and www.presentationselect.com, a business communications services company, announced today a complementary low-cost service for the Citrix® GoToWebinar™ platform that improves the standard GoToWebinar archive output.
"When running a GoToWebinar, subscribers can automatically produce archives of their events," explains Marc McNamara VP of Programs and Services at Avitage. "GoToWebinar is a great system and it does a good job of recording the original event. But, the Windows Media® file (WMF) format is a poor archive. It’s a completely linear experience without a table of contents or the ability to instantly get to a specific section of the program. Our studies show this creates user frustration and reduces the time people spend viewing archives." (continued)
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Web-Assisted Selling Services Help B2B Sellers Deal with Anemic Climate
- Comprehensive Multimedia and Web Delivery for Marketing and Sales Enablement
Waltham, MA (PRWeb) November 28, 2008: Avitage, www.avitage.com, a marketing and sales-enablement company, announced today a comprehensive set of multimedia and web delivery support services that will be known as web-assisted selling. These services are packaged to help B2B marketing and selling organizations compensate for workforce reductions by using multimedia and web delivery applications to improve execution of a complex sale.
View our multimedia vignette on YouTube.
"Companies selling complex, solution-oriented offerings face significant communication challenges across extended sales cycles," observed Jim Burns, CEO of Avitage. "Selling pressures will only increase due to workforce reductions, travel restrictions and customers who will be more selective with projects and investments." (continued)
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Avitage and iCentera Team to Offer Best-in-Class Sales-Enablement Solution that Enables SMBs to Sell More within Weeks
- SaaS Offering for Small and Mid-size Marketing, Training and Sales Organizations
Burnsville, MN and Waltham, MA (PRWeb) November 18, 2008: The power of two best-in-class SaaS vendors combine to provide affordable 360-degree sales enablement. Avitage, www.avitage.com, a multimedia and sales-enablement company, and iCentera, www.icentera.com, provider of on-demand portal software for sales enablement, announced today the integration of their two respective sales-enablement systems to provide a comprehensive and cost-effective solution for SMB customers.
“We’re very pleased to have accomplished this integration,” states Jim Burns CEO of Avitage, “now with one combined application customers are provided a single solution for improving knowledge transfer and customer communications. Nowhere else can a customer find all of the capabilities that our collective offering provides." (continued)
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ON24 and Avitage Announce Partnership for Delivery of Webcasts and Virtual Events
- Global Leader in Webcasting and Virtual Events Solutions Selects Avitage as Service Partner
San Francisco, CA and Waltham, MA (PRWeb) November 12, 2008: ON24, Inc., www.ON24.com, and Avitage, Inc., www.avitage.com, announced today a partnership to bring customers a unique webinar and virtual event experience with outsourced content creation and program management. With ON24, Avitage will provide a full range of video-based services to enhance customer demand generation efforts.
"ON24's platform provides Avitage extended functionality to complement our 10 years of webinar support services," stated Marc McNamara, Vice President of Products and Services at Avitage. "Our program management, archive and content management services give customers risk-free, quality experiences that optimize online marketing spends." (continued)
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PrivateSalesCoach Launches New Company and Sales-Coaching Program
- Gives Sales Professionals an Edge in Competitive Deals and Sales Managers Key Benchmarks
Waltham, MA (PRWeb) September 9, 2008: PrivateSalesCoach, www.privatesalescoach.com, in partnership with Avitage, announced today the formation of a new sales-enablement company and the launch of an instant, private sales-coaching and selling-benchmarking program.
The Edge – Insights and Benchmarks
For the first time, sales organizations can instantly benchmark where they are strong and where they are weak on specific selling opportunities and, at the same time, provide sales professionals with insights that lower deal risk and increase their odds of winning.
Ten Minutes to Takeoff
In less than 10 minutes, a sales professional conducts an opportunity “Flight Check” using the PrivateSalesCoach web diagnostic application. Reps receive a visual snapshot of where they are strong and vulnerable in the opportunity. They also receive strategies and specific recommendations for next steps in five common selling dimensions. (continued)
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Improve Sales Conversations with the Avitage Second Voice Vignette Program
- Avitage Announces the Launch of an Innovative Communications Solution that Leverages the Power and Impact of Multimedia to Improve Sales Conversations. Second Voice Vignettes Capture Attention, Shorten Sales Cycles and Increase Sales Productivity and Effectiveness
WALTHAM, Mass, March 12, 2008 -- Avitage—a marketing and sales communications service company that helps companies with a complex sales process enable sales and sales-support professionals to regularly communicate using custom multimedia shows—announced today the launch of their innovative, new Second Voice Vignette (SM) Program.
“It is our belief that sales conversations are the cornerstone of effective sales execution,” said Jim Burns, CEO of Avitage, Inc. “But there are some messages sales people can’t deliver well. For these, they need a second voice, for example, the voice of the expert or the customer.” (continued)
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Avitage Sponsors Sales 2.0 Conference
- Conference to Discuss the Technologies and Methodologies that Enable a New Age of Selling
WALTHAM, Mass, July 15, 2007 -- Avitage, Inc (a business communications services company involved in implementing innovative communications solutions to execute complex sales), announced today it has joined Genius.com, Oracle, WebEx, Landslide Technologies and other leading companies in sponsoring the Sales 2.0 Conference (www.sales20conf.com) to be held at the St. Regis Hotel in San Francisco October 29-30, 2007...
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Avitage Announces Participation as Founding Partner in New Value Mapping Consortium
- Consortium to Provide Free ValueMapper™ Software that Makes Solution Selling Possible
WALTHAM, Mass, Feb, 27, 2007 -- Avitage announced today their participation in the new Value Mapping Consortium. The Value Mapping Consortium was formed by more than a dozen companies and thought leaders in the marketing and sales process and effectiveness space, to provide product marketing organizations innovative software to solve this pervasive problem once and for all...
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Avitage Delivers Presentation Library Integration for WebEx Meeting Solutions
- Integration Allows Avitage and WebEx Customers to Customize Presentations within Web Meetings
WALTHAM, Mass and SANTA CLARA, Cal, June 7, 2006 -- The WebEx and Avitage integration allows organizations to manage PowerPoint slides, assemble a custom show and then launch a WebEx meeting directly from the Avitage library. The integration is unique in the way it allows users to pull slides from the library during a WebEx meeting to supplement the original slide set in order to respond to any new directions that meeting conversations might take...
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Avitage Streamlines Business-to-Business Solution Selling
- Avitage Portal Provides Single Repository for Sales and Customer Support Materials
WALTHAM, Mass, May 3, 2006 -- Avitage, a marketing and sales effectiveness company, announced today the introduction of Avitage Portal, which enables departments in organizations of any size to easily post, manage and deploy documents in a central web repository...
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Avitage and iCentera Partner to Provide Comprehensive On-Demand Solutions for Content Creation, Management and Delivery
- Best-In-Breed SAAS Solutions Enable Marketing and Sales Teams to Bring Selling Messages to Life
WALTHAM, Mass and MINNEAPOLIS, Minn, May 2, 2006 -- Avitage, a marketing and sales effectiveness company (MSE) and iCentera, the leading provider of on-demand private website portals for marketing, sales and customer communications, announced today a partnership to seamlessly integrate the Avitage Marketing and Sales Communication System and the iCentera icSuite. For more than 12 years, Avitage has helped companies like HP, John Hancock, Teradata and Unisys bring selling messages to life through...
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Avitage Enhances Marketing and Sales Communication System
- Users Can Now Record Audio for MP3s and Podcast Subscriptions from a Telephone
WALTHAM, Mass, April 15, 2006 -- Users of the Avitage Marketing and Sales Communication System can now record audio messages for MP3 players and podcast subscriptions using only their telephones. This new capability is yet another way for organizations to use dynamic methods of communication to increase the impact of their message...
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New Media Solutions Changes Name to Avitage Inc. and Relocates to Waltham, Massachusetts
WALTHAM, Mass, January 2, 2006 --
Since 1994, New Media Solutions has helped companies engaged in business-to-business selling of complex, solution-oriented offerings, transform from traditional product providers to consultative solution specialists. To reflect their current focus on the Avitage Marketing and Sales Communication System, as of January 1,2006, New Media Solutions has changed their name to Avitage Inc.
Avitage (pronounced ah-vi-tazh; derived from audio-video montage) provides systems and methodologies that enable companies to increase sales effectiveness with new ways for marketing to support sales. Avitage helps companies transform the way they create and manage selling messages, transfer knowledge and communicate value.
Along with a company name change, after 12 years of operating out of Wellesley, MA, Avitage outgrew its offices and on January 1, 2006 moved into a 6,000-square-foot office in Waltham, MA. "We are very grateful for the support of our customers in using our communication management services," commented Jim Burns, President of Avitage. "In order to support the demand we took advantage of a great real-estate opportunity."
Avitage Partners With the American Marketing Association
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Industry Thought Leaders Deliver Customer Message Management
Series to AMA's 100,000 Members and Subscribers
WELLESLEY, Mass, December 16, 2004 -- Avitage, a sales and
marketing communication company that impacts Marketing and Sales
Effectiveness (MSE), today announced its partnership with the
American Marketing Association (AMA) to participate in their CMM
(Customer Message Management) Forum. Driven by a consortium of
marketing and sales effectiveness industry leaders, the CMM
Forum is a series of on- and off-line educational events which
address "Increasing the Impact of Marketing Support on Sales
Effectiveness." The AMA has more than 38,000 members and their MarketingPower newsletter reaches more than 100,000 marketing
professionals each week. The AMA Forum, hosted by CMM Marketing
Partners, begins in January and will run throughout 2005...
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Avitage Announces Version 6.0 of Sales and
Marketing Communication System
WELLESLEY, Mass, October 1, 2004 -- Avitage, a sales and
marketing communication company, announced today the release of
Version 6.0 of their web-communications platform called the
Avitage Marketing and Sales Web Communications System. This
hosted web application leverages their proprietary PowerPoint
slide and multimedia management system into a multi-functional
web communications platform...
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