Company: News & Announcements

Recent and Archived Press Releases

Improve Sales Conversations with the Avitage Second Voice
Vignette Program
- Avitage Announces the Launch of an Innovative Communications Solution that Leverages the Power and Impact of Multimedia to Improve Sales Conversations. Second Voice Vignettes Capture Attention, Shorten Sales Cycles and Increase Sales Productivity and Effectiveness.

WALTHAM, Mass, March 12, 2008 -- Avitage—a marketing and sales communications service company that helps companies with a complex sales process enable sales and sales-support professionals to regularly communicate using custom multimedia shows—announced today the launch of their innovative, new Second Voice Vignette (SM) Program.

“It is our belief that sales conversations are the cornerstone of effective sales execution,” said Jim Burns, CEO of Avitage, Inc. “But there are some messages sales people can’t deliver well. For these, they need a second voice, for example, the voice of the expert or the customer.” (continued)

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Avitage Sponsors Sales 2.0 Conference
- Conference to Discuss the Technologies and Methodologies that Enable a New Age of Selling

WALTHAM, Mass, July 15, 2007 -- Avitage, Inc (a business communications services company involved in implementing innovative communications solutions to execute complex sales), announced today it has joined Genius.com, Oracle, WebEx, Landslide Technologies and other leading companies in sponsoring the Sales 2.0 Conference (www.sales20conf.com) to be held at the St. Regis Hotel in San Francisco October 29-30, 2007...
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Avitage Announces Participation as Founding Partner in New Value Mapping Consortium
- Consortium to Provide Free ValueMapper™ Software that Makes Solution Selling Possible

WALTHAM, Mass, Feb, 27, 2007 -- Avitage announced today their participation in the new Value Mapping Consortium. The Value Mapping Consortium was formed by more than a dozen companies and thought leaders in the marketing and sales process and effectiveness space, to provide product marketing organizations innovative software to solve this pervasive problem once and for all...
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Avitage Delivers Presentation Library Integration for WebEx Meeting Solutions
- Integration Allows Avitage and WebEx Customers to Customize Presentations within Web Meetings

WALTHAM, Mass and SANTA CLARA, Cal, June 7, 2006 -- The WebEx and Avitage integration allows organizations to manage PowerPoint slides, assemble a custom show and then launch a WebEx meeting directly from the Avitage library. The integration is unique in the way it allows users to pull slides from the library during a WebEx meeting to supplement the original slide set in order to respond to any new directions that meeting conversations might take...
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Avitage Streamlines Business-to-Business Solution Selling
- Avitage Portal Provides Single Repository for Sales and Customer Support Materials

WALTHAM, Mass, May 3, 2006 -- Avitage, a marketing and sales effectiveness company, announced today the introduction of Avitage Portal, which enables departments in organizations of any size to easily post, manage and deploy documents in a central web repository...
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Avitage and iCentera Partner to Provide Comprehensive On-Demand Solutions for Content Creation, Management and Delivery
- Best-In-Breed SAAS Solutions Enable Marketing and Sales Teams to Bring Selling Messages to Life

WALTHAM, Mass and MINNEAPOLIS, Minn, May 2, 2006 -- Avitage, a marketing and sales effectiveness company (MSE) and iCentera, the leading provider of on-demand private website portals for marketing, sales and customer communications, announced today a partnership to seamlessly integrate the Avitage Marketing and Sales Communication System and the iCentera icSuite. For more than 12 years, Avitage has helped companies like HP, John Hancock, Teradata and Unisys bring selling messages to life through...
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Avitage Enhances Marketing and Sales Communication System
- Users Can Now Record Audio for MP3s and Podcast Subscriptions from a Telephone

WALTHAM, Mass, April 15, 2006 -- Users of the Avitage Marketing and Sales Communication System can now record audio messages for MP3 players and podcast subscriptions using only their telephones. This new capability is yet another way for organizations to use dynamic methods of communication to increase the impact of their message...
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New Media Solutions Changes Name to Avitage Inc. and Relocates to Waltham, Massachusetts

WALTHAM, Mass, January 2, 2006 -- Since 1994, New Media Solutions has helped companies engaged in business-to-business selling of complex, solution-oriented offerings, transform from traditional product providers to consultative solution specialists. To reflect their current focus on the Avitage Marketing and Sales Communication System, as of January 1,2006, New Media Solutions has changed their name to Avitage Inc.

Avitage (pronounced ah-vi-tazh; derived from audio-video montage) provides systems and methodologies that enable companies to increase sales effectiveness with new ways for marketing to support sales. Avitage helps companies transform the way they create and manage selling messages, transfer knowledge and communicate value.

Along with a company name change, after 12 years of operating out of Wellesley, MA, Avitage outgrew its offices and on January 1, 2006 moved into a 6,000-square-foot office in Waltham, MA. "We are very grateful for the support of our customers in using our communication management services," commented Jim Burns, President of Avitage. "In order to support the demand we took advantage of a great real-estate opportunity."

Avitage Partners With the American Marketing Association
- Industry Thought Leaders Deliver Customer Message Management Series to AMA's 100,000 Members and Subscribers

WELLESLEY, Mass, December 16, 2004 -- Avitage, a sales and marketing communication company that impacts Marketing and Sales Effectiveness (MSE), today announced its partnership with the American Marketing Association (AMA) to participate in their CMM (Customer Message Management) Forum. Driven by a consortium of marketing and sales effectiveness industry leaders, the CMM Forum is a series of on- and off-line educational events which address "Increasing the Impact of Marketing Support on Sales Effectiveness." The AMA has more than 38,000 members and their MarketingPower newsletter reaches more than 100,000 marketing professionals each week. The AMA Forum, hosted by CMM Marketing Partners, begins in January and will run throughout 2005...
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Avitage Announces Version 6.0 of Sales and Marketing Communication System

WELLESLEY, Mass, October 1, 2004 -- Avitage, a sales and marketing communication company, announced today the release of Version 6.0 of their web-communications platform called the Avitage Marketing and Sales Web Communications System. This hosted web application leverages their proprietary PowerPoint slide and multimedia management system into a multi-functional web communications platform...
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