Company: News & Announcements 

Avitage Enhances Marketing and Sales Communication System
- Users Can Now Record Audio for MP3s and Podcast Subscriptions from a Telephone

WALTHAM, Mass, April 15, 2006 – Users of the Avitage Marketing and Sales Communication System can now record audio messages for MP3 players and podcast subscriptions using only their telephones. This new capability is yet another way for organizations to use dynamic methods of communication to increase the impact of their message.

Marketers are constantly looking for ways to cut through the noise and deliver information that is compelling and effective. The popularity of MP3 players and podcasts represents another opportunity for marketers to package information in a desirable way. Recipients can now transport that information and listen to it at their leisure both online or offline.

In addition to producing specific audio programs, customers using the Marketing and Sales Communication System have access to a central library of reusable communication assets. This enables users to dynamically assemble custom shows that are tailored to the specific interests and purpose of each audience communication, and turn them into a download or podcast subscription link.

The need for compelling audio messages spans several departments of any organization including marketing, training, sales and the executive suite. Internal briefings, product launches, just-in-time sales coaching, and customer communications are just a few of the numerous applications of audio programs.

“Audio use has moved beyond the telephone and voicemail in corporate America,” commented Jim Burns, President of Avitage.“ Audio is an essential communication vehicle for knowledge sharing, training and customer communications. Audio captures the attention of audiences, explains complexity and nuance and motivates people to change behavior and take action. This announcement reflects our commitment to supporting all the delivery methods for mediated messages.”

To learn more visit www.avitage.com or call 781-522-8000.

About Avitage
Since 1994, Avitage (name derived from audio-video montage) has helped sales and marketing professionals communicate more effectively and sell more efficiently.

For companies engaged in business-to-business solutions selling, Avitage brings selling messages to life for the sales channel and customers by combining multi-media and web technologies with new production and delivery processes.

Avitage improves sales conversations with customers, reduces dependency on the six-legged sales call (multiple people on a call), improves the consistency of message delivery and reduces the time and effort needed to find and assemble communications for customers.

The Avitage Marketing and Sales Communication System uniquely enables sales people to access and use media to produce programs that are tailored to the specific interests of each stakeholder and buying situation. The system supports ALL the delivery methods available today including traditional PowerPoint, on demand programs and live web meetings. Please visit www.avitage.com for additional information.

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