Company: News & Announcements 

Avitage and iCentera Partner to Provide Comprehensive On-Demand Solutions for Content Creation, Management and Delivery
- Best-In-Breed SaaS Solutions Enable Marketing and Sales Teams to Bring Selling Messages to Life

WALTHAM, MA and MINNEAPOLIS, MN - May 2, 2006 -- Avitage, a marketing and sales effectiveness company (MSE) and iCentera, the leading provider of on-demand private website portals for marketing, sales and customer communications, announced today a partnership to seamlessly integrate the Avitage Marketing and Sales Communication System and the iCentera icSuite. For more than 12 years, Avitage has helped companies like HP, John Hancock, Teradata and Unisys bring selling messages to life through PowerPoint slide management, on-demand webinars, and web-assisted selling solutions. iCentera’s Portals for MortalsTM combine custom portal creation, content management, and real-time analytics into a single on-demand solution for companies like ADC, American Marketing Association, Draka Marine Oil & Gas, Harris InteractiveŽ and VNU Global Media. Together both Software as a Service (SaaS) companies deliver a comprehensive solution for the creation, management, and delivery of effective marketing and sales communications.

“Avitage enables customers to transform the way they create and manage selling messages and communicate value using media. We were looking for a solutions partner with a proven track record of providing customizable, hosted, document delivery to complement our offerings,” said Jim Burns, President of Avitage.“ With iCentera we found just that. Together with iCentera’s portals, we can now provide customers document management and on-demand delivery that allows marketing and sales teams to communicate more effectively in order to sell more efficiently.”

Under the terms of the agreement Avitage will resell the iCentera icSuite. Branded the Avitage Portal, the solution provides marketing and sales departments with the ability to upload, organize, and manage documents, as well as to create custom websites using that content.

“Companies like Avitage have changed the way the enterprise views SaaS by delivering best-in-class solutions that directly impact the bottom line,” said Craig Nelson, President and CEO of iCentera. “We are excited to partner with Avitage as we continue to help marketing and sales teams deliver customer messages that are seamless, customized and dynamically delivered in order to immediately sell more.”

About Avitage
Since 1994, Avitage (name derived from audio-video montage) has helped sales and marketing professionals communicate more effectively and sell more efficiently.

For companies engaged in business-to-business solutions selling, Avitage brings selling messages to life for the sales channel and customers by combining multi-media and web technologies with new production and delivery processes.

Avitage improves sales conversations with customers, reduces dependency on the six-legged sales call (multiple people on a call), improves the consistency of message delivery and reduces the time and effort needed to find and assemble communications for customers.

The Avitage Marketing and Sales Communication System uniquely enables sales people to access and use media to produce programs that are tailored to the specific interests of each stakeholder and buying situation. The system supports ALL the delivery methods available today including traditional PowerPoint, on demand programs and live web meetings. .

About iCentera Corporation
iCentera is the leading provider of on-demand communication portals that drive client communication and collaboration. Within 24 hours, iCentera's hosted solution provides custom portal creation, content management, and real-time content and portal analytics so that companies can immediately improve communication with any audience, any time. Founded in 2003, iCentera delivers Portals for MortalsTM, empowering customers to create portals on-demand to support critical business initiatives. Customers include: ADC, American Locker, The American Marketing Association (AMA), eCredit, Finetre, Harris Interactive, IPIX, Visto, and VNU Global Media. Partners include: The AMA and salesforce.com. The icSuite is salesforce.com sforce certified. For more information visit us at www.icentera.com

Back to Press Release Homepage