Company: News
Avitage Announces Version 6.0 of Sales and
Marketing Communication System
Wellesley, MA October 1, 2004 -- Avitage, a sales and
marketing communication company, announced today the release of
Version 6.0 of their web communications platform called the
Avitage Marketing and Sales Communication System. This
hosted web application leverages their proprietary PowerPoint
slide and multimedia management system into a multi-functional
web communications platform.
In one hosted web application, Avitage provides functionality
typically requiring three or more vendors and products:
- Management of PowerPoint® slides and multimedia modules
- Audio annotation of slides and web pages
- Self-service telephone narration of slides and web pages
- Instant assembly of: streaming or downloaded synchronized audio-graphic programs, traditional PowerPoint shows or live web meetings
Avitage! (pronounced ah-vi-tazh) derived from the phrase
audio-video montage, helps coordinate the handoff of critical
selling messages from marketing through the sales channel and
into customer organizations.
With Avitage! Marketing organizations will be able to package
messages and multimedia modules in a central, trusted source for
up-to-date, quality, messages. The sales and sales support
organizations will then be able to deliver those messages as
tailored shows that they assemble on-the-fly and deliver as
PowerPoint shows, streaming or downloaded multimedia programs or
live web meetings.
“Businesses are challenged to capture audience attention and
deliver compelling, relevant messages in convenient and timely
ways. In solutions-oriented, business-to-business selling, this
often requires multiple people, what we call ‘the six-legged
sales call,’" explains Jim Burns, founder and president of
Avitage. “This is expensive and inefficient, especially in the
early stages of a sales cycle. By allowing people on the frontline to easily assemble tailored shows and deliver using the
media and methods customers and audiences prefer, Avitage can
significantly impact customer communications and selling
effectiveness.”
Avitage is a sales and marketing communications company. Since
1994, they have helped businesses create competitive advantage
through the strategic use of electronic communications. Their
web-communication systems help deliver quality, branded messages
using media, that are tailored to the specific interests of each
audience, with costs that are dramatically below traditional
communication methods. The result is improved productivity at
the frontline, increased sales effectiveness and better
communications with customers.
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