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Avitage Streamlines Business-to-Business Solution Selling
- Avitage Portal Provides Single Repository for Sales and Customer-Support Materials

WALTHAM, Mass, May 03, 2006 -- Avitage, a marketing and sales effectiveness company, announced today the introduction of Avitage Portal which enables departments in organizations of any size to easily post, manage and deploy documents in a central web repository.

Avitage Portal is unique in the ability to create customizable private websites that enable companies, teams, and departments to communicate and collaborate with any audience. Content usage is tracked and reported providing greater insight into usage and audience interests, letting the entire organization know exactly what communications are working and what are not.

Avitage Portal is seamlessly integrated with the existing Avitage Marketing and Sales Communication System providing a best-of-breed solution for managing and delivering documents as well as media programs.

The combined offer provides Avitage customers a more complete solution, focused on addressing the delivery challenges of messages, and the communication programs and collateral that carry those messages.

“I want information to find me when I need it,” says Jim Burns, president of Avitage, “I want to find the slides that are appropriate based on the messages I want to deliver, and have the relevant collateral just be there. With Avitage I get that automatically. The Avitage Portal really compliments our Communication System. Simple, affordable and compelling ways to conveniently deliver messages – however the customer wants to receive them.”

Avitage Portal is made possible through a partnership with iCentera and is a hosted service similar to other Avitage services.

About Avitage
Since 1994, Avitage (name derived from audio-video montage) has helped sales and marketing professionals communicate more effectively and sell more efficiently.

For companies engaged in business-to-business solutions selling, Avitage brings selling messages to life for the sales channel and customers by combining multi-media and web technologies with new production and delivery processes.

Avitage improves sales conversations with customers, reduces dependency on the six-legged sales call (multiple people on a call), improves the consistency of message delivery and reduces the time and effort needed to find and assemble communications for customers.

The Avitage Marketing and Sales Communication System uniquely enables sales people to access and use media to produce programs that are tailored to the specific interests of each stakeholder and buying situation. The system supports ALL the delivery methods available today including traditional PowerPoint, on-demand programs and live web meetings.

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