Content Strategy and Creation

The effective use of multimedia content is crucial for marketing and sales to accomplish the motivational objectives of helping buyers make changes and take action.

Over the past decade our clients have demonstrated the results that are achieved by moving beyond documents to leverage the compelling power of multimedia to capture and hold attention, to explain complexity and nuance, and to enable third-party—and viral—delivery of messages. 

To be relevant, programs must be tailored by stakeholder/role, specific interests, stage of the buying cycle and more. But how can marketing create the volume of multimedia content required for today's tailored communications without an exorbitant budget?

For more than 15 years, Avitage has developed best practices to produce high volumes of modular, professional, multimedia content, at costs substantially lower than traditional agency or production company approaches. 

Our “publishing process” optimizes the use of multimedia content and delivers better returns on content investments. We do this by mapping the customer's buying process to identify specific content requirements, including customization.

With Avitage iNgage, you are able to meet the content requirements for lead generation and nurturing, sales-knowledge transfer, as well as marketing and sales engagement with customers.

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Follow our CEO:

"Viral marketing uses messages with two distinct aspects. The first component is compelling content. The message must be interesting enough to entice a recipient to forward it to a friend or colleague. The second component is a message that is carefully crafted to contain positioning and messaging that the marketer wants to share and spread among his target market/constituency."
                          -  Steven Woods,
                Digital Body Language