Customer Engagement

To enhance the customer buying experience and provide value during the engagement process, marketing and sales professionals rely on effective messages and relevant content.

How messages are delivered will determine how well they:

• Create buying urgency
• Create stickiness and sharing
• Provide differentiating proof points

While there are many engagement tools available, and all should be leveraged, those who capitalize on the high-impact methods of multimedia will trump those who underutilize these resources. 

Marketing and sales programs that employ multimedia include: 

• Live and on-demand webinars
• Sales-support web meetings
• Podcasts
• Delivery to PDAs
• Online video
• Virtual events
• Customer-delivered videos and multimedia vignettes

 Avitage fulfills on the Citrix and Webex value proposition by helping customers create and manage content that supports customer web meetings. Click here to learn more about this and to view a short demonstration.

Multimedia vignettes—audio synchronized with graphics or Flash® animation—are the most common and cost-effective vehicle. Properly designed and developed, they provide the flexibility to tailor finished programs to the specific interests of individual stakeholders.

Multimedia vignettes help marketing and sales professionals address common challenges to:

• Capture and hold attention
• Reach larger audiences geographically and over time
• Leverage subject-matter expertise into customer conversations
• Deliver messages in the right “voice”
• Leverage viral sharing of messages
• Help third parties deliver messages easily, accurately and consistently

Organizations that sell through a channel must provide channel training, marketing and selling support in very different ways than for internal sales teams.

Avitage Collections enables integrated and coordinated delivery of content for all three purposes.

In addition, channel partners use the core functionality of the Collections system to:

• Create and convert partner PowerPoint® with audio content into Flash modules
• Upload, organize and manage partner content in custom Collections
• Assemble and deliver on-demand multimedia programs with combined content for training, marketing and selling purposes
• Conduct live web meetings with built-in iNgage Presenter

And partner organizations can tap into Avitage content strategy, production and marketing-automation services, as well.

The success factors for the sales organization using multimedia is considerably different than for training and even marketing.

The Avitage iNgage program helps customers develop the content strategy, support resources and marketing-automation tools to deploy and deliver customer-engagement programs on a regular frequency. We'll show you how to lower production costs—even while dramatically raising the volume, level of rich-media quality and ability to tailor programs for optimal relevance and outcomes. 

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