All organizations manage PowerPoint, usually not well. Poor PowerPoint management is experienced as a litany of complaints:
- Users can’t find the right deck for specific situations
- Slides are outdated and duplicate versions exist everywhere
- Users maintain their own versions
- Content owners have no control over their slides
- Considerable cleanup time required — often 30 minutes or more per presentation
A key cause of this problem is the way PowerPoint is managed — as a document. In over fifteen years managing PowerPoint slides we have learned to think first about managing individual slides, then the way slides are grouped (presentations).
Users — especially sales and channel reps — want slide decks that match as closely as possible their specific audience, interest and purpose. Their message must be relevant. At the same time, they want some flexibility to tailor or customize presentations as well.
Organizations that have struggled to adequately maintain, organize, provide access and desired user functionality for PowerPoint should see this as a precursor to their upcoming video dilemma.
Video will soon become as important to marketing and sales communication as PowerPoint has for the last twenty years. Like PowerPoint and all content, relevant video will outperform generic, “one size fits all” video.
Ultimately, customer and market facing people who understand audience interests must be able to customized videos before delivery. Because of a naturally higher cost than PowerPoint, the ability to maintain video to extend useful life is a requirement most organizations aren’t event thinking about today.
Avitage PowerPoint and Video Management Services, through Avitage Collections hosted management application, address these and other requirements many organizations have yet to consider.
