As buyer attention spans shorten, the ability to capture and hold attention long enough to convey messages and make them stick is a real challenge.

As sales people look for tools to help customer sponsors promote their ideas and messages across customer organizations — when sales people can’t be present — video offers a real opportunity.

When complex or important messages need to be delivered, but the sales channel isn’t facile with the full conversation, video is a better alternative than text based content.

But video brings it’s own challenges: creation time and effort as well as cost. The ability to customize video so it is relevant to specific customers, their issues, buying stage or other factors? — forget it!

By applying publishing principles and practices to video creation, Avitage has developed a comprehensive program to affordably create the inevitable volume of buyer relevant video — even personalization methods — that deliver useful value to customers and prospects and create a unique advantage for vendors that use them.

If video is an important part of your marketing, social media, sales, channel and content strategy, we’d like to speak with you.