Organizations that are shifting from traditional marketing strategies and approaches to inbound, content marketing and lead nurturing strategies and activities are facing new challenges.

This is forcing marketing managers to assume new responsibilities, learn new skills, add new personnel and infrastructure, and develop new processes. In many cases we see this as both a distraction to their core competency and marketing mission, and a strain on their ability to execute these new requirements.

This often shows up as breakdown in timing, quality, consistency, or budget execution.

• How well does your marketing team execute content production, campaigns, and the operational elements of marketing?
• Is this a core competency for your firm, or something you have or should outsource?
• Do you have a structured program, or more of a “random acts” approach?

As content production requirements move beyond periodic, text based content, to regular and continuous publishing of content in many formats including video, this often exceeds the current marketing organization’s competency and resources.

As marketing automation and related systems bring new automated lead management and nurturing capabilities, this often exceeds the operations capacity of an organization straining to maintain the website.

As sales makes greater requests for sales ready content, sales related campaign support, and other customer engagement support for selling to on demand customers, marketing often lacks sufficient understanding of sales requirements to efficiently deliver this support.

If you face these challenges, or are looking to take your marketing, content and operations to the next level, we would like to speak with you.