It is helpful to think of the sales and marketing challenges we discuss as a DELIVERY problem.
To deliver your messages, you need to capture and hold attention, help audiences understand your meaning, and get people to share content with colleagues and others on a buying team.
Delivery involves the way content is packaged, conveyed and tracked.
Think about the ways your sales people deliver messages and content today: voice mail, email, in person, through physical material.
Over the course of your sales cycle, how easily can prospects find and share your content? How do your sales people know if, when or how frequently prospects view or share content? How would these insights change the nature and timing of their follow up activities — or their motivation?
Avitage services provide marketing and sales people a complete solution by helping to create, manage and deliver content in ways buyers find convenient. We implement mechanisms that track viewing behavior and provide instant feedback, especially for sales reps.
Marketing delivery improves through timely, automated and buyer behavior triggered delivery methods. Microsites are a critical tool for delivering more material than an email can contained. This approach packages content for buyer convenience, but allows viewers to self-select relevant items. Tracking mechanisms provide marketing insights into buyer “digital body language.” This improves database quality and follow up relevance.
Ultimately, these methods improve audience reception and consumption of your messages and content, and expands your audience base.