Lead Management Systems and Services
We extend our lead-generation support with lead-management services and, where appropriate, lead-management systems.
Leveraging our content strategy and creation services, we provide resources to complement and extend your internal resources to execute a consistent and optimal lead-management program.
Our services help you:
Set up your program:
- Define your demand-generation program and lead-management objectives, workflow process and priorities
- Define lead definitions
- Create buyer profiles, interest levels and other defining elements
- Identify buying stages and buyer information interests at each stage
- Conduct a content inventory
- Create content map to match content to buyer stages, personas and other variables
- Identify content gaps
- Define lead-scoring techniques
- Define and set up lead-system rules
- Create templates for newsletters, campaigns, emails, etc.
- Build out and code web pages
Conduct your program:
- Deliver marketing campaigns
- Support sales-delivery requirements
- Manage the marketing database and reporting process
- Collect and assess feedback, make adjustments
Our system, integrated with Avitage Collections, enables you to:
- Track leads into a single marketing database from all customer engagements: website visits, campaigns, emails, webinars, SEO results, tradeshow visits and more
- Score leads and route them to appropriate staff
- Prioritize leads based upon buyer behaviors
- Continuously engage prospects through drip marketing
- Send targeted emails
- Send personalized, targeted emails automatically throughout the lifecycle of the lead
- Create PURLs (personal URLs) specific and unique to each person
- Have emails and PURLs pull relevant content automatically from Avitage Collections
- Use one system to generate newsletters, create campaign-specific landing pages, and capture leads into one marketing database
- View all lead interactions over time on one dashboard
- Link with Salesforce.com
With Avitage lead-management systems and services, we will:
- Run an efficient and effective program that achieves targeted outcomes with lower risk and overhead
- Leverage the industry's best tools and practices
- Determine which campaign and events produce the most qualified leads
- See which scoring rules and drip-marketing programs were most successful
- Understand the cost per lead for each event
- Analyze and report on lead status, including which qualified leads have moved to sales and eventually closed
- Get campaign- and event-ROI reports to determine where to reinvest marketing dollars
To learn more about this service, including examples, case studies, service descriptions
and videos please view our Resource Center.
(one time registration provides access to all content).
Go to Resource Center 
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