Marketing Automation and Sales Enablement

The Avitage iNgage program delivers communications to prospects to advance them rapidly through their buying process. Avitage collaborates with customers to provide combined outsourced and internal services that improve lead-generation, nurturing and customer-engagement outcomes. 

We help you design the touch points and specific interactions that will detect and reflect buyer signals, intentions and preferences. In this way, you will deliver the appropriate messages, in the most convenient method at the preferred time. 

We help you develop rules that score, promote and manage your prospects, and track and measure results so you maximize your marketing budget and increase the value of your lead-generation and sales-support efforts. 

We enhance lead-management systems with our proprietary rich-media communication management system, called Avitage Collections. Marketing organizes and deploys "collections" of multimedia programs and relevant sales tools that support every primary communication scenario the field will face. It also enables automated delivery of relevant marketing programs when used with a lead-management system. 

Rather than rely on each rep in the sales channel to figure out what to say, how to say it, and with what content to deliver key messages, marketing organizations use Avitage Collections to acquire, organize and deploy best practices with associated knowledge and tools to make the delivery of relevant communications simple, consistent and compelling. 

With Avitage, marketing provides a sales-support service for messaging, content and delivery through the entire sales cycle.

Our program-management services ensure you continually improve and consistently manage a well-coordinated program.

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Follow our CEO:

"Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle while optimizing the return of investment of the selling infrastructure and providing a dashboard of information with up-to-date reports to inform the business on the health of its value communications engine."
                       - Forrester Research