Partners: CMM Group

CMM Group was founded in 2004 as a business focused on Customer Message Management. Their approach is to emphasize the processes, tools and templates that help real-world people implement CMM for real-world problems.

CMM Group's goal is to bridge the sales and marketing divide with a customer-focused messaging process – for the sake of the customer who is trying to make a buying decision, for the sake of marketing people and sales channels who are doing the hard messaging work and for the sake of corporate budgets that can benefit from “one-voice” customer messaging.

CMM Group is led by the people who pioneered Customer Message Management and have implemented the principles and tools with companies of varying sizes in a variety of markets. They are marketing and sales professionals who have “walked the walk” for nearly two decades.

CMM Group extends into an affiliate network of CMM consultants, writers and sales trainers who have been certified to use their processes, workshops and templates.

For more information, please visit CMM Group.