"Think Like a Publisher" with Jim Burns, CEO of Avitage and Jeff Ogden with the Fearless Competitor
Mind-shift: point productions and events to continuous output
Content as assets – constantly acquire, create, format, and prepare for re-use
Produce modular content based upon message maps
Manage Modules in a database
B2B publishing methodology to create high volume of tailored, relevant content quickly and affordably while maintaining quality standards
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