Second Voice Vignette Program  

Give Your Sales People the Edge They Need with
Avitage Second Voice Vignettes

Consistently improve sales conversations by providing your team with the ability to deliver personalized, dynamic, attention-getting multimedia vignettes. 

The Avitage Second Voice Vignette (SM) Program provides your sales people with the ability to accurately and consistently convey your complex messages to customers and prospects.

Second Voice Vignettes help prospects remember important messages. Customer sponsors use vignettes to assist them in their ability to “carry messages forward” for increased penetration within accounts.

Here's an example of a Second Voice Vignette: Why Sales Needs a Second Voice .

Consider a Creative Solution That’s Not Training
Next to having a live expert in every conversation, multimedia vignettes are simply the best way to: capture attention, accurately explain complexity and nuance and deliver messages based on best practices. Multimedia helps messages stick.

Avitage Second Voice Vignettes come in a variety of themes to address a range of sales issues:

• Attention Getters: capture key prospect attention and engage them more quickly in buying conversations
• Deeper Explanations: deliver difficult-to-explain subject matter in the voice of the experts
• Ground Rules Setters: favorably “set the criteria” to influence prospect decisions
• Objection Handlers: deliver best-practice responses to overcome customer questions and objections
• One Customer’s Thoughts: leverage the motivating power of the customer’s voice in ways that static documents can’t achieve
• Proposal Summaries: add high-impact executive summaries to proposals to get C-suite attention

Simple Program, Complete Service
The Second Voice Vignette Program provides everything you need to begin delivering dynamic multimedia explanations of your complex messages.

• First, we work with your subject-matter experts to map your communication needs, bubble up your most important and compelling messages and develop a framework for successful deployment.
• Second, we develop scripts and storyboards and, upon approval, produce your compelling, dynamic multimedia vignettes.
• Third, we develop sales training and support materials, establish a library of reusable and configurable modules and support your sales team with best practices for using these compelling sales communications.

All in all, you receive:

• Deployment services that minimize impact on sales teams and maximize results with customers
• A library of configurable multimedia modules
• Use of the Avitage assembly and delivery system
• Best-practice training aids and support materials
• Recommendations and options for a continuing program

Getting Started Is Easy
We encourage you to contact us for a brief conversation on how we can provide you with the competitive edge you need.