Content-Creation Services  

Content is the fuel to power your lead generation, lead management and marketing automation initiatives. The key to content is relevance based on your buyer's situation and context.

You want your content to be easily re-shaped and re-purposed for different uses - across all forms of media and stages of the buying cycle. Most organizations lack the resources to create and deliver the volume of customized content that is required to support lead generation and nurturing campaigns, sales enablement and customer engagement.

We enable internal resources to focus on their areas of expertise: creating the source knowledge, messaging, content and strategy.

We are masters at repurposing content into dynamic, effective multimedia assets. We help you produce high volumes, quickly, in multiple languages, at costs dramatically lower than agency or traditional production approaches.

Specific multimedia production services include:

• Webinars and Virtual Events
• Second Voice Vignettes
• PowerPoint® slide, creation, editing and quality control
• Audio acquisition and editing
• Software-demonstration acquisition and editing
• Webinar archives
• Foreign-language translation, naturalization and narration
• Professional voice narration
• Scripting and storyboarding

Audio Is an Overlooked Medium
Audio is an extremely efficient and cost-effective way to deliver information, especially when compared with the high cost of producing video. With audio, you can highlight the uniqueness of your product or service and offer a more detailed explanation of features that could not be adequately described with text. Audio delivers the compelling voice of the expert in ways that accelerate learning and motivate action.

Second Voice Vignettes
Do you or your sales people need assistance in delivering complex, industry-specific messages?

View a 2-minute Vignette on Second Voice Vignettes

• When you need the credibility of a “third-party voice”
• When you must support your inside champion to deliver messages on your behalf, but without the support of your sales staff
• When you must reach people through indirect approach, such as e-mail, phone messages or third party referrals

Second Voice Vignettes allow you to bring a third party voice into your sales & marketing process, repeatedly and without incremental cost.

Software Demos as Customer Proof Points
Avitage creates software demos as highly modular visual elements with associated narration to optimize the usefulness of these assets. In addition to the typical recorded demo, our customers use single elements early in the sales cycle to pique prospect attention. In web meetings, long demos are avoided by showing snippets as value proof points. When assembled as part of a customer-specific multimedia vignette, this content expands its use into sales, as it helps create stickiness and contagion for key selling messages.

When managed as part of our Avitage iNgage program, significant efficiencies and effectiveness are realized with similar content types created for training, marketing and sales-support programs.

To learn more about this service, including examples, case studies, service descriptions
and videos please view our Resource Center. (one time registration provides access to all content).

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