Pursway had built an eBook / white paper detailing its point of view around influencer marketing. Avitage took the stories from the eBook and turned them into Vignettes with two purposes:

1. Teasers that will help get attention and drive readership of the eBook and
2. Vignette (video) version of the eBook to attract an audience from those that didn’t have the time to do the reading

For a fraction of the time and cost of a video production project, we created a Vignette easily tailored by persona examples (5) and industry example (3). So there are 30 (2 x 3 x 5) versions of the vignette (you can see 10 in the player to the left).

Some of Pursway's uses of the vignette include:

  • Teaser as an “attention getter”, fully trackable, in conjunction with tele-prospecting
  • Teaser as an “attention getter” on Pursway’s web site and microsites
  • Vignette as content for lead nurturing
  • Vignette to enable sales to communicate with prospects and customers

This all added up to a superior return on content for our customer, Pursway.