Avitage "Second Voice Vignette" Program
Vignettes are streaming digital media applications that are experienced as video but are created at a fraction of the time, cost and effort of traditional video.

Most importantly, they made up of high modular segments. This makes them easy to tailor into numerous versions and even personalize to specific situations. Modulearity also makes it possible to maintain and update the underlying content, extending the shelf life, value and return on content investments.

Vignettes are used by sales professionals to capture and capitalize on short attention spans, deliver compelling messages through email or third parties, and enable customer sponsors to more easily convey important messages when sales reps aren't part of the conversation.
Marketing use vignettes for lead generation and lead nurturing activities. They use the vignette process to acquire and share knowledge across the sales channel, and to communicate with sales.

Training use vignettes for on demand learning as well as downstream, just-in-time remediation and to provide pre-call sales preparation content.

For over 12 years, Avitage has helped marketing and sales organizations establish and operate a continuous publishing operation -- a "content engine" -- to create, manage and deliver content -- especially digital media -- using a "publishing approach" rather than a single production approach. This improves message time-to-market, content relevance and the overall return-on-content. We are unique in the way we enable front line business communicators to instantly assemble and deliver, tailored, relevant communications using the medium or method most appropriate for each audience.