ValueMapper  

We believe marketing needs new strategies and processes based upon a proven messaging framework to support the objective of enabling account managers to deliver tailored messages that capture and hold attention, conveniently exchange knowledge and motivate people to take action:

1. To define value based upon customer needs and the competitive landscape
2. To create sales-ready, customer-relevant messages
3. To produce media-enhanced content; visuals, audio, animation and video
4. To provide continuous, just-in-time learning and practice for sales
5. To deploy and help deliver tailored, relevant communication programs
6. To solicit feedback and provide continuous updates for messaging and content

ValueMapper™ provides the first step in this framework to quickly and visually map out the value your organization provides based upon your customers' needs and the underlying issues.

Example of Avitage’s ValueMap

ValueMapper is a free, hosted tool to educate product managers on the ValueMapping process. It allows them to produce an intuitive visual representation that can be printed or viewed online.

Sign up for your free ValueMapper account