Avitage Content Strategy and Operations Management

Newton's Cradle
Are you a:
content constituent¬ ‚Äď marketing, sales, channel manager? You must requisition content with defined specifications

Companies need a different Content Production Model
Content creators & operations need a new operations model to meet constituent requirements

content as a strategic imperative
Business executives must view content as a strategic imperative

  1. How to improve content performance and operations output

      Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content,¬†get¬†better outputs from content operations, and better returns on content investments. At the recent Content Marketing World, content ROI was a prominent topic. This post will provide an overview vision...
  2. Is Content Operations Your Next Focus Area?

      Business-to-business selling organizations that have adopted inbound and content marketing strategies to deliver relevant, useful, educational content to prospective buyers should give this question serious consideration. Four factors implicate this as a possible requirement: Universal business drivers Each company’s go-to-market goals, strategies and plans Content strategy and requirements Challenges...
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