Content Operations Management When Its Time5

Newton's Cradle
Are you a:
content constituent – marketing, sales, channel manager? You must requisition content with defined specifications

Companies need a different Content Production Model
Content creators & operations need a new operations model to meet constituent requirements

content as a strategic imperative
Business executives must view content as a strategic imperative


  1. Shift from Repository to Content, Communication and Collaboration Ecosystem

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       People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. Almost every day I have conversations with people in organizations who complain...
  2. Content Strategy Beyond Marketing and Websites

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      What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. Since the concept “strategy” is challenging in itself, it’s no wonder content strategy seems to mean so many different...