Content Operations Management When Its Time Get Most Out of

Newton's Cradle
Are you a:
content constituent – marketing, sales, channel manager? You must requisition content with defined specifications

Companies need a different Content Production Model
Content creators & operations need a new operations model to meet constituent requirements

content as a strategic imperative
Business executives must view content as a strategic imperative


  1. Is Content Operations Your Next Focus Area?

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        Business-to-business selling organizations that have adopted inbound and content marketing strategies to deliver relevant, useful, educational content to prospective buyers should give this question serious consideration. Four factors implicate this as a possible requirement: Universal business drivers Each company’s go-to-market goals, strategies and plans Content strategy and requirements...
  2. Don’t Just Curate Content – Harvest

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       This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When curating both internally developed and third-party content, we harvest specific...
  3. Why Content Creation Isn’t Everyone’s Job

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       I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The post raises good ideas with, in my opinion, the wrong conclusion.  It’s a short post, I suggest you read it. I’d like to offer a different perspective and approach. This is a...