Content Operations Management When Its Time5

Newton's Cradle
Are you a:
content constituent – marketing, sales, channel manager? You must requisition content with defined specifications

Companies need a different Content Production Model
Content creators & operations need a new operations model to meet constituent requirements

content as a strategic imperative
Business executives must view content as a strategic imperative

  1. Content Strategy Beyond Marketing and Websites

    What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. Since the concept “strategy” is challenging in itself, it’s no wonder content strategy seems to mean so many different things...
  2. What is Content?

    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  Consider...

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